My Story
My name is Daniele Valabrega, and I am third generation of a line of Italian jewelers. I have been raised with the art of jewelry-making and eventually followed in my fathers' and grandfathers' footsteps. My 40+ years of experience takes me from Italy to major cities in Europe and in the United States.
How it Started
BooM by Daniele is an expression of Italian craftsmanship and of my heritage. The brand channels everything that I admire most about jewelry: its ability to add something special, to bring joy and color, and a bit of glamor into our everyday lives.
My drive at BooM is to apply our combined years of experience to deliver fine and fun jewelry that gives anyone that extra spark.
Daniele Valabrega
THE DREAM
Creating Something from Scratch
Each piece is designed to add more personality to any outfit, and to transform an ordinary moment into something memorable and cherished.
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